01
Technical foundations
Schema markup on every page. FAQ pages structured for AI extraction. llms.txt at the root. Site speed under 1 second. The foundations every modern search engine needs to understand who you are and what you do.
The first name ChatGPT recommends. The top result on Google. For UK tradesmen.
An SEO and AEO agency for electricians, plumbers, gas engineers and builders. We build your website, rank it on Google, get you cited inside ChatGPT, Perplexity and Google AI Overviews, and report it all monthly.
Working with NorthGrid Electrical and other UK trades businesses.
01 — What We Do
One specialism. Done deeper than anyone else in UK trades.
Most marketing agencies sell tradesmen the same six things bundled together — websites, ads, SEO, generic CRM, social posts, automations. We sell one thing: search visibility. Your website is built around it. Every month is spent strengthening it. Every report shows whether it's working.
We rank you on Google for the work you want more of. We get you cited by ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude — because that's where homeowners under 40 are searching now. And we prove it every month with screenshots, ranking data, and call volumes.
02 — Methodology
Four pillars. Every client. Every month.
02
Local SEO
Google Business Profile claimed, optimised, and posted to weekly. Local citations on the directories that actually rank — Yell, Bark, Trustpilot, plus trade-specific sources like NICEIC and Gas Safe. NAP consistency across every listing.
03
Answer Engine Optimisation
Monthly tracking of how ChatGPT, Perplexity, Gemini, and Google AI Overviews answer the questions your customers ask. Targeted content engineered to be quoted. Citation building on the sources AI engines trust most.
04
Measurement & reporting
Every month you receive a single PDF report: AI visibility screenshots, Google rankings for tracked keywords, GBP insights, call and form volumes. No vanity metrics, no jargon. What changed, why, what's next.
03 — In the Field
Working with NorthGrid Electrical on commercial AI search visibility.
NorthGrid Electrical is a NICEIC-registered commercial electrical contractor in Lancashire, specialising in EICR testing for housing associations, facilities management companies, and aviation. We're building their AEO foundations to capture commercial enquiries from AI search — a channel almost no commercial electrical contractor has optimised for yet. Results are tracked monthly and published as they come in.
Read the case study →04 — Process
How a client's first 90 days look.
01
Days 1–14
Discovery & Build
We map your services, target areas, and target customer. Site built and hosted on Cloudflare. Schema markup and AEO foundations live from day one. Google Business Profile claimed or optimised.
02
Days 14–30
Foundation Live
Speed-to-lead SMS automation active. First five citations live. AI visibility baseline captured — we screenshot how ChatGPT, Perplexity, Gemini and Google AI Overviews answer questions about your trade in your area today. This is the line we beat.
03
Days 30–60
First Content & First Results
First two pages of AEO-optimised content published (Growth tier+). Backlink outreach started. Google rankings tracked for the keywords that matter to you. First monthly report delivered.
04
Days 60–90
Compound
Citations growing. New content compounding. AI visibility improving and measured month on month. By day 90 you have evidence of what's working — and a clear plan for the next 90.
05 — Investment
Simple, transparent pricing.
Every package includes a £350 one-off site build and £15/month hosting & maintenance. The monthly fee is the ongoing search visibility work.
Website
£350
one-off build
+ £15/mo hosting
A production website with AEO foundations. No ongoing search work.
Foundation
£150
per month
+ £350 build · £15/mo hosting
Foundations live, AI visibility tracked, GBP managed. For getting started.
Most popular
Growth
£300
per month
+ £350 build · £15/mo hosting
Active SEO and AEO. Two new pages per month. Monthly strategy. Where most clients land.
Engine
£500
per month
+ £350 build · £15/mo hosting
Everything in Growth, plus your choice of ad management or done-for-you sales. For commercial operators.
Ad spend, where applicable, is paid by you directly to Google or Meta and is not included in the monthly fee.
See full feature comparison →
06 — Founder
Built by Brad.
Every other agency selling to tradesmen is offering the same six services with a different logo. Tradesmen have heard the pitch four times this year. They're bored of it. Trade Growth SEO exists to be the first business pitch, not the fifth marketing pitch.
One client per trade per area. Work transparent and reported monthly. No long contracts. If the rankings don't move, you can leave.
Prefer to skip the form? Message Brad directly on WhatsApp →Find out if ChatGPT already recommends your business.
Free 30-minute AEO audit. Five-page PDF report. No sales call required.